Health awareness campaigns

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Health awareness days accentuate vital information around key health issues giving us the momentum to make lifestyle changes.

health awareness campaigns help us to make positive changes

An awareness day, week or month is for the most part related to health issues and engages individuals and groups of people in important health information, helping to understand key health issues! By communicating a specific message that raises awareness of a wide variety of illnesses encourages us to not only become aware but to also take action. Health awareness campaigns also set the agenda for public debate about a health topic thereby changing opinions that surround it.

The ultimate aim of a health awareness campaign is to encourage behavioural change! By learning more about a disease or illness and understanding the steps that can be taken to prevent it gives people the knowledge and confidence to make positive and lasting lifestyle changes.

So how do we know that these health awareness days work – are they really effective?

Over a period of 5 years (2009 to 2014), lead researcher John W Ayers, San Diego State University Graduate School of Public Health and a team of public health and computer science experts studied the impact of the American Cancer Society’s Great American Smokeout day. This is an awareness day encouraging people to stop smoking.

They analysed news coverage and tweets about smoking cessation and the number of people seeking resources to help quit smoking on Google and Wikipedia. Their findings showed that compared to an average day, the Great American Smokeout typically coincided with a 61% increase in news reports on smoking cessation and a 13% spike in the number of tweets encouraging people to quit smoking.

They also found that Google searches such as ‘help quit smoking’ typically increased by 25% and visits to the Wikipedia page on smoking cessation rose by 22% as well as calls to quitlines that increased by 42%!

promoting health awareness campaigns

There are many things that organisations can do to promote health awareness campaigns that coincide with the calendar dates. 

  • Join in with Charity campaigns that raise awareness such as Wear it Red for British Heart Foundation and Wear it Pink for breast cancer.
  • Create your own health awareness days with a workplace wellbeing day. For example; promote Know Your Numbers campaign with an Interactive Health Kiosk rental to test your employees’ key metrics
  • Wellbeing Webinars are an effective way to get staff engaged too
  • Cycle to work or take a lunchtime walk for National Fitness Day
  • Engaging employees in their own health and wellbeing increases productivity and decreases sickness absence.

Workplace Wellbeing

Narrow the search for your next wellbeing initiative and discover the Wellbeing People approach to workplace wellbeing.

National and International Days

And we mustn’t forget the many national and international days too that take place each year which help to raise awareness usually around non-health related issues – humanitarian, cultural, social and political!

References and further reading

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